Our automated system collects public review evidence that names a vendor, analyzes the language in them, and combines the evidence into a single seller score on a 0 to 5 scale. Scores are recomputed on a weekly cycle. No vendor can pay for a better score, buy a position in the directory, or have negative evidence removed.
A score is published only when a vendor has at least 15 qualifying mentions drawn from at least 2 different source categories. Below that line, the vendor is listed as Not Yet Rated - which is where most vendors stand today. Not Yet Rated means there is not enough verified public evidence to publish a fair score yet; it does not mean the vendor scored zero.
A rating describes a seller and its service only. It is never a rating of a product, and it says nothing about whether a product works, is safe, or is pure.